It was like a diamond in the dirt.Īnd since then, you’ve been traveling with the kids on a press tour in the U.S. When I saw them, it was like a breath of fresh air. Art will take you new places you never expected. Never been there, never thought about going there. That’s what you call a global hit.Ī big part of this song’s success has also been the music video, which you filmed in Uganda with the Triplets Ghetto Kids. I feel like that’s the one record that fits everybody: African vibe, reggae vibe, techno vibe, European vibe. I chopped it up the way I wanted it to be. That’s why I’m able to pick tracks like “Unforgettable.” When I get that feeling, that’s when I follow it, you know?Īs soon as I heard the track, I knew it was a hit. I was listening to live music, I was listening to Afro before Afro music was Afro music, I was following the feeling, I wasn’t following the genre. I couldn’t really tell what was hip hop or pop. TIME: Growing up, were you always into music and hip hop? Instead, he’s found his own way to the top. “I wish someone could have grabbed me from Africa,” he says. He saw himself in the kids he found in Uganda Montana’s own early days were marked by economic challenges, with his mother on welfare and his father compelled to return to Morocco. (He’s also partnered with Global Citizen on a health advocacy campaign and with the Mama Hope Foundation, assisting in building a hospital for neonatal care in Uganda.) “Half of Uganda is under 15 years old,” he explains.
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shows, and committed to funding their education. To pay it forward for his music video stars, he brought them on his latest circuit of U.S. When I made that song, I looked at it like I was making a song that would last forever,” he says. “It became a lifestyle, and a spark in the mind of listeners to help people.
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“Unforgettable,” off his sophomore album Jungle Rules, has enjoyed a 21-week run on the Billboard Hot 100, peaking at number three just below the juggernauts of “Despacito” and DJ Khaled’s “Wild Thoughts.” But as Montana is quick to note, “Unforgettable” is-to him-more than just a song. You may have to select a menu option or click a button.It certainly led to charting success. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.
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#UNFORGETABBLE FRENCH MONTANA ALBUM PLUS#
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